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Are You Ready For The Google Mobile-Friendly Update?

On April 21, 2015, Google will release a significant new mobile-friendly ranking algorithm that’s designed to boost mobile-friendly pages in Google’s mobile search results. The change has been implemented to make it easier for users to get relevant, high quality search results that are optimized for their devices.

This update will affect mobile searchers only, and it will give a ranking boost to those pages in Google’s mobile search results for the time being. It will have no impact on search rankings for tablet or desktop-based queries. However, it's critical to note that mobile usage, for the first time in internet history, has surpassed desktop usage since January 2014.

The mobile friendly algorithm determines a website's score on a page by page basis with a "yes" or "no" signal, so even if a few pages aren't mobile-friendly, you may still benefit.

Assuming your site's design allows for mobile-friendly pages, the priority for most marketers is to update key landing pages that are used in paid advertising and social media campaigns.

How do you determine if your site has mobile-friendly pages? Google's mobile friendly testing tool will show if you pass the test. Unlike previous Google algorithm updates, this one runs in real-time and new pages will be indexed with a mobile-friendly designation as soon as a few hours, or up to a week later.

Only the core web search results will be impacted, not the local pack, Google News or any other vertical searches, at least until those Google departments decide to make a change.

If you are thinking about redesigning or updating your site to become mobile-friendly, contact Sync Digital Marketing for a free consultation. We offer affordable, fast and beautiful mobile-friendly sites that are search optimized and ready to sing your praises.