We believe a multi-faceted approach to your digital marketing strategy by integrating organic SEO best practices, PPC advertising strategies, and content development.
Search engine optimization is an ongoing process, throughout the entire life of your website, blog and other digital channels. The more active we are, the better your sites will rank.
AdWords and Google Analytics Certified, we use a five-step business measurement and implementation plan based on your goals and budget. Targets are segmented, monitored, tested and adjusted to drive results.
Just because we're digital doesn't mean we don't rely on the old standbys, too. Marketing is nothing without messaging. Add in a great keyword strategy, and it's twice as powerful.
Pay-Per-Click (PPC), also called Search Engine Marketing (SEM), is Google's online advertising service. It's an auction that places advertising copy above, below, or beside the list of search results Google displays for a particular search query list result. The choice and placement of the ads is based in part on a proprietary resultant determination of the relevance and significance of the searcher's inputted search query to the advertiser's advertising copy. Advertisers choose the keywords they want to bid and how much they want to spend.
Getting discovered on the internet isn’t all just about algorithms and keywords and queries and authority anymore. And the importance of content marketing has gone beyond advertisements and product descriptions alone. It’s about the consumer experience. We want people to remember you, to talk about you, and to most importantly, we want to know what they are saying...and so do search engines.