Ten years ago today, founder Jawed Karim uploaded YouTube's first video (a 19 second clip about elephants and their long trunks), kicking off what would become one of Google's most important divisions, with more than 1 billion users and counting.
A Revolution: Video for Content Marketing
A recent Cisco study suggests that by 2017, 69% of internet traffic will be consumer views of video content. Small business - smarten up, hurry up, and jump aboard the train. More and more businesses are now incorporating video into their content marketing mix. Here are some examples of how they're doing it.
- Smartphone video viewers are 1.4x as likely to watch ads on their devices compared to TV and desktop viewers.
- Smartphone video viewers are 2x as likely to feel a sense of connection to brands that show video content or ads on their devices than TV viewers.
At Sync, we see Video as an integral piece of an effective content marketing strategy. Since September 2012, we've had demonstrable success as a result of video implementation for our clients. Let us show you why video plays an essential part in taking back your digital destiny. Call, click or stop by our offices anytime.